Viristar’s Director, Jeff Baierlein, will deliver a presentation on The Role of Regulation in Strengthening the Adventure Tourism Sector to members of Samtök ferðaþjónustunnar (SAF), the Icelandic Travel Industry Association, on September 25th.
At the meeting, the current state of safety in adventure tourism in Iceland will be reviewed. Jeff will highlight where adventure safety regulations are in place or under consideration, including the UK, Japan, Georgia, Switzerland, New Zealand, and the UAE.
The session will explore not only when regulation can be most valuable but also how useful regulation can be developed.
The presentation, given to SAF’s Afþreyingarnefnd, or recreation committee, will conclude with considerations and recommendations for strengthening Iceland’s adventure tourism sector.
About SAF
SAF is an organization representing Icelandic travel and tourism businesses, working to advocate for its members’ interests in discussions with the government and regulatory bodies. It also promotes sustainable and responsible tourism, while striving to enhance quality and safety in travel experiences.
The association also plays a key role in providing education and training, supporting collaboration among its members, and safeguarding the reputation of Iceland as a world-class tourism destination.
Viristar collaborates with SAF to support outdoor safety in outdoor recreation and adventure tourism. As part of this partnership, Viristar provides SAF members with access to its 40-hour Risk Management for Outdoor Programs online training at a special discounted rate. This course provides comprehensive training on safety management for outdoor and adventure professionals.
Join the Event
The meeting will be held on September 25th at 1:00 PM Iceland Time (UTC+0) at Borgartún 35, Reykjavík, Iceland. The meeting will also be broadcast to members who cannot attend in person.
SAF members, as well as employees engaged in safety-related work, are encouraged to participate, either in person or online.
Register for the event here.
