Viristar is a new member of the Adventure Travel Trade Association (ATTA) as an industry partner. We are pleased to join a global community of professionals dedicated to advancing the adventure travel industry.
What is the Adventure Travel Trade Association?
The Adventure Travel Trade Association (ATTA) brings together a global community of more than 35,000 members across over 100 countries, including tour operators, destination representatives, travel advisors, industry organizations and educational institutions.
Members benefit from a collaborative network that fosters connection, knowledge sharing and access to valuable industry resources. Together, ATTA members advance responsible adventure travel, address key challenges within the global tourism sector and promote sustainability.
Viristar and the Adventure Travel Sector
Viristar’s contributions to the global adventure tourism industry extend across 75 countries and territories on six continents.
Our team has:
- Advised the Japanese government on regulation of the adventure tourism sector.
- Met with industry leaders in Iceland to explore the benefits of adventure safety regulation.
- Shared effective adventure tourism safety practices at a panel discussion at the Fujairah International Conference of Adventure Tourism.
- Worked on adventure safety standards for South Africa’s inbound tourism sector.
- Conducted safety trainings for adventure guides in Canada.
- Provided risk management training to International Mountain Leaders around the world.
- Provided adventure safety guidance to leaders in Australia’s adventure tourism and outdoor recreation sector.
- Drafted adventure safety technical regulations for the nation of Georgia in the Caucasus.
Joining ATTA reinforces Viristar’s dedication to promoting safety and quality in adventure and experiential travel worldwide. We look forward to collaborating on global initiatives that strengthen the adventure travel industry.
