• Jeff Baierlein

Viristar Director Jeff Baierlein To Present at America Outdoors Conference & Expo

Viristar is pleased to be part of America Outdoors, the international trade association for the world's finest adventure travel outfitters, tour companies, outdoor educators and their suppliers.


Viristar’s Director, Jeff Baierlein, has been selected to present at the America Outdoors 2022 Conference & Outfitter Expo, November 29-December 2, 2022 in Orlando Florida.


Jeff will be presenting on “Improving Safety Outcomes Through Applying Safety Science.”


Workshop participants will learn how to take advantage of the best contemporary thinking on incident prevention and mitigation to help ensure their outdoor adventure program exhibits excellence in risk management.


The presentation will take a look at theoretical models of incident causation developed by researchers in the aviation and healthcare industries, and examine how they can be applied to the outdoor adventure context.


Attendees will explore how complex systems theory and resilience engineering can be used to develop and implement high-quality risk management plans for outfitter and guide companies. They will leave the workshop with practical ideas they can use right away to improve safety, customer service satisfaction, and profitability at their organization.


Viristar and America Outdoors—a Multi-Faceted Collaboration


Viristar, also a member of America Outdoors, will have a booth at the AO expo during the conference.


Viristar has contributed outdoor safety guidance for adventure tourism operators published in AO’s newsletter, and look forward to further contributing to the America Outdoors community in the years to come.



Viristar’s Risk Management Services


Outdoor professionals in 45 countries in six continents have trusted Viristar to provide them with expert guidance on risk management for their adventure, wilderness, experiential and travel programs.


Viristar provides:


About America Outdoors


America Outdoors is a member-led nonprofit organization of outfitter and guide companies. AO’s members provide quality outdoor recreation services to 2 million Americans each year.


Established in 1991, America Outdoors Association represents companies and organizations providing whitewater rafting, canoeing, climbing, hiking, backpacking, horseback riding, float trips, family adventure trips, zip line and canopy tours, cabin rentals, lodge vacations and educational trips.


AO’s members operate in 43 states in the USA and 50 countries around the world.


More Information


More information on the America Outdoors Conference & Outfitter Expo is here.


Learn more about Viristar’s outdoor safety training and consulting.